They came wearing stiletto heels, running shoes, cowboy boots, ballet flats and even high heel sneakers. They were hard-working professionals, most of them mothers, gathered around a fake campfire at the five-star Cordillera Lodge in the Rocky Mountains. Despite the occasional rain shower, they roasted marshmallows for s’mores, howled with laughter, and soaked naked in the Jacuzzi while eating crème Brule.
It was May 15, the first night of the Leadership Summit organized by Women Grow, a group whose mission is to train—or “cultivate”—women to be leaders of the cannabis industry, which the Arcview research group has called “the fastest growing industry in the U.S.”
Now that marijuana is medically legal in 23 states plus the District of Columbia and fully legal in four, Women Grow asserts that it’s time for women to claim their place.
The Summit sold out quickly, drawing 121 women from 20 states, ranging from 23 to 68. They included lawyers, doctors, farmers, dispensary owners, research scientists, financiers, and C.E.O.’s of companies, one of which is valued at $40 million.
Every conversation began: “What do you do in the industry?” By day they attended panels and made deals, and by night they let loose—dancing with abandon and gathering in groups to try new marijuana strains, massage oil and edibles.